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TEDTalks : Rory Sutherland: Life lessons from an ad man - Rory Sutherland (2009)
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Rory Sutherland: Sweat the small stuff - Rory Sutherland (2010)
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TED: Rory Sutherland: Perspective is everything - Rory Sutherland (2011)
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Life Lessons from an Ad Man
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Sweat the Small Stuff
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Perspective is everything
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TEDTalks : Rory Sutherland: Sweat the small stuff - Rory Sutherland (2010)
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Intro
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
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Are We Now Too Impatient to Be Intelligent?
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Advertising
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Turning Advertising Into A Science
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Undervaluing Your Business
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B2B Businesses
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Alchemy
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Low Cost Interventions
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Cost Reduction Isn't A Strategy
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Can Everything Be Tested?
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When we met in 2016
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Can human behaviour be quantified?
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People are too negative
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Red Bull tastes awful, but the marketing is genius
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Why I am petitioning for San Pellegrino to bring back the foil lids
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Why Following Logic is Dangerous For Challenger Brands
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How would you describe the work you do
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Uber did something genius with the map
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How do you know all this stuff?
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Career advice for young people
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Polymathy is a lost art form
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You shouldn't pay tax on the first 100k you earn
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We need to stop forcing people to go to university
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Local government vs central government
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Liz Truss' ideas weren't totally bad
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Advice for young people trying to get on the property ladder
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Has marketing ruined the world?
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Introduction
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Creative Processes, Checklists and Scarcity
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The Economic Placebo Effect
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Rory Discusses Films
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Data Processing, Perception and the Power of Colours
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Price Logarithms
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The Bad Marketing of Meta Portal TV and Google Glass
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Back to the Office
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The Status of Different Music Genres
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What Advertisers Get Wrong
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Focusing on the Wrong Things
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The Cost of Living Crisis, Behavioural Science, Solving Problems & More
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Want Fewer People to go to A&E? Change the Name
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Jaguar Rebrand
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The psychological edge that makes products succeed
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